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Your Success is our Destination

Entrepreneurship, Small Business & Self-Employment

Noncredit Continuing Education Winter/Spring 2014 Courses
   
NOTE: Room numbers are posted in each building lobby on the day of class.

Is Entrepreneurship Really for You?
Thinking about starting a business? Have you recently started your own business, or are you preparing to launch one? Are you currently in business? If you answered “yes” to any of these questions, then this course is for you. It will provide invaluable information to assist you in making decisions and taking steps toward entrepreneurship. $30** (fee based, no waivers)
►Tue 6:30pm-9:30pm, Apr 22
#0724 XE 136 M1762      Laurel College Center

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Accounting Fundamentals
Demand for accounting professionals currently exceeds supply. If you're interested in increasing your financial awareness and accountability while also gaining a marketable skill, this course is for you. You'll learn the basics of double-entry bookkeeping, while also learning how to analyze and record financial transactions, as well as prepare various financial reports at the end of the fiscal period. Accounts receivable, accounts payable, payroll procedures, sales taxes, and various common banking activities will be discussed. We'll cover all the bases, from writing checks to preparing an income statement and closing out accounts at the end of each fiscal period. After paying for your course, please visit www.ed2go.com/howardcc to create your online account. For more information, please call 443-518-4680. $120 (includes $90 in fees*)
►Mar 19-Apr 25
#9320 XO 218 4654      Online
►Apr 16-May 23
#3820 XO 218 4759      Online
►May 21-Jun 27
#3793 XO 218 4760      Online
►Jun 18-Jul 25
#3794 XO 218 4761      Online

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Financial Aspects of Your Business
Learn how to fund and grow your business, and how to manage your money. Discuss banking relationships and what banks look for in a business. Compare the differences between a line and loan and the difference between conventional loans and SBA loans. Instructor: Archisa Mehan, Vice President, Commercial Banking, Sandy Spring Bank. .6 CEUs. $60 (includes $40 in fees*)
►Sat 9am-4pm, Mar 29
#8990 XB 173 M1747 Laurel College Center
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Business Plan: Blueprint for Success

Develop goals and objectives for your business ventures. You will examine the many elements of the business plan and the various uses and dynamic nature of the planning process. $60 (includes $40 in fees*)
►Sat 9am-4pm, Mar 8
#8986 XB 592 M1746       Laurel College Center
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Start Your Photography Business
Thinking of turning your hobby into a part-time business? With digital photography, the costs are minimal. Learn how to create a basic business outline and plan. Discover in which areas of photography you can make money. Explore which locations and subjects you want to shoot. Find out what equipment you will need and where to get it at reasonable prices. This course helps you hone both your business and photography skills. Prerequisite: Digital Photography Level 1. .6 CEUs. $120 (includes $100 in fees*)
►Mon 6:30pm-9:30pm, Jun 16-Jun 23
#3902 XB 180 8339       Gateway Campus Lab A

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Starting Your Meeting Planning Company
Have you ever thought of starting your own meeting management company and didn't know where to begin? This course will provide you with the information you need to establish your own business. In addition, you will receive information on developing and reaching target markets such as associations, corporations, individuals, the government, weddings and parties. $60 (includes $40 in fees*)
►Mon 6:30pm-9:30pm, Mar 24-Mar 31
#9334 XB 180 8234       Gateway Campus Lab B
►Sat 9am-4pm, Apr 5
#0711 XB 595 M1676      Laurel College Center
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Professional Makeup for Beginners ★NEW!★ 
Are you considering becoming a professional makeup artist to work as a cosmetic consultant, an individual beauty representative or to be self-employed? Bring your kit with the supplies you have and learn about the items you will need to get started. Class one will encompass lecture, demonstrations, questions and answers covering the fundamentals of professional sanitation, assessing face and eye shapes, and determining the use the products to achieve the look your client desires. The second class will consist of practicing hands-on makeup application designed to give you confidence and experience. More advanced essential tips, tricks and techniques for using primers, color correctors, highlighting and contouring, lash application and finishing touches will separate the professional from the novice makeup artist. Instructor Andi Bradshaw has over 30 years experience in the cosmetology field. $99 (includes $50 in fees*)
►Tue 6:30pm-9:30pm, Apr 29 & May 6
#3136 XB 199 6353       Wilde Lake High School
►Thu 6:30pm-9:30pm, May 29 & Jun 5
#3089 XB 199 J1696       Laurel College Center

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You’re on the Air! How to Really Make It in Voice-Overs
VOICE-OVERS are hot today! You don’t have to be an actor to get voice-over work, but it certainly doesn’t hurt! With such notable talent as Morgan Freeman, Glenn Close, and Alec Baldwin lending their voices to commercials, films, and videos, one would think that it would be next to impossible to break into this field. Not so! You’ll learn about an exciting, new way to get around the competition and actually turn voice-overs into a thriving full- or part-time business! Lisa Foster will discuss the voice-over business as a whole, the numerous
opportunities, the incredible income potential, and the all-important demo and how to have it produced. You’ll
step up to the mic and do some practice recording, and
best of all, you’ll hear the results! $69** (includes $40 in fees*)
►Thu 7pm-9:30pm, Mar 27
#8580 XE 100 6535      Gateway Campus
►Sat 9am-11:30am, Mar 29
#8544 XE 100 J1646      Laurel College Center
►Thu 7pm-9:30pm, Jun 19
#3642 XE 100 6651      Gateway Campus
►Sat 9am-11:30am, Jun 21
#0778 XE 100 J1697      Laurel College Center
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Make Money on the Internet
If you want to create your own Internet business that is easy to start, can operate anytime or anywhere, has a steady stream of income, does not require cold calling, and is not multilevel marketing, then this is the course for you. You will learn a simple step-by-step process to set up your lead generation service, get clients, and collect monthly payments on a residual basis. Prerequisites: computer, internet, and WordPress or website knowledge. Instructor: Iris Carter. $30** (fee based, no waivers)
►Tue 6:30pm-9:30pm, Apr 29
#0727 XE 661 M1764 Laurel College Center
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The Basics of Selling on eBay
Learn the basics of selling on eBay, including how to set up an eBay Sellers Account and how to create a basic auction listing. As you create a basic auction listing, you will also learn how to photograph items, write ad copy, set prices, create titles, answer customer questions, and set shipping profiles. You will actually be able to list items on eBay after the course. Prerequisites: Basic Windows and Internet experience. $79** (fee based, no waivers)
►Wed,Thu 6:30pm-9:30pm, Apr 23-Apr 24
#3868 XE 285 8347       Gateway Campus Lab D
►Wed,Thu 6:30pm-9:30pm, May 28-May 29
#3869 XE 285 8348       Gateway Campus Lab D

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Create Your Own eBay Store

Create a successful eBay store. Learn about store types and categories. Get useful tips for using eBay stores traffic reporting and marketing your store more effectively. $79** (fee based, no waivers)
►Tue,Thu 6:30pm-9:30pm, Jun 17-Jun 19
#3870 XE 489 8349      Gateway Campus Lab C
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Intellectual Property (Copyrights, Trademarks, Trade Secrets) and Licensing
Everything your business develops and creates should remain an exclusive asset of the business--for example, company names, logos, slogans, products, and services. This course will cover the implications of copyright, trademark, and trade secret laws and patents for your business. Learn about licensing the intellectual property assets of your business to individuals and companies, and securing licenses from individuals and companies for use in your business. $30** (fee based, no waivers)
Wed 6:30pm-9:30pm, Apr 23
#0726 XE 203 M1763      Laurel College Center
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How to Write Government Proposals for RFPs/RFIs/RFQs
Get the tools to understand the proposal development strategies and processes and receive writing proposal tips for Request for Proposal (RFP), Request for Information(RFI), and Request for Quotations (RFQ)(service vs. goods). You will also learn federal terminology and regulations. There will be opportunities to review and analyze winning proposals to use as a base for proposal writing in a group setting. At the end of this course, you will develop a draft RFP detailing the various components of a federal proposal. A user’s manual will be provided to participants. This is an entry-level course designed for individuals and businesses to assist in the federal government contracting process. 1.5 CEUs. $235 (includes $52 in fees*)
►Tue,Thu 7pm-9:30pm, Apr 29-May 13
#8579 XB 503 6324       Gateway Campus
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How to Do Business in the Government Sector
This is an entry-level course designed to assist individuals and businesses as they maneuver through the federal contract process. Develop a strategy for doing business with the federal government. Learn how to obtain a DUNS number; register with CCR, FedBizOps, and ORCA; and identify the NAIC and SIC codes, ap-card/procurement process, NSA PISA security clearances, and capability statement overview. Find out how to use strategic partnering with government contractors/large companies to get contracts; sign up with different large government contractors on their website (SAIC, CSC, Northrop Grumman); and understand the prime’s process. At the end of this course, you’ll be able to register your business in CCR and FedBizOps and find contract opportunities through government websites. A user’s manual will be provided to participants. .8 CEUs. $132 (includes $52 in fees*)
►Sat 9am-5pm, May 31 (Please bring a bag lunch.)
#8572 XB 105 6641       Gateway Campus

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Connecting to the Hispanic Market: Implications for U.S. Brands ★NEW!★ 
If you are planning to develop a strategy for connecting with the Hispanic market, get smart before you start! Does your company know what it takes to reach the Hispanic market? Demographic and cultural values that influence the Hispanic community’s purchasing power will be discussed, and you will be guided through the development of an actionable plan for your business to market to this population. Instructors Vincent Mallozzi and Pedro Marin have a wealth of experience in marketing to this increasingly influential group. $75 (includes $40 in fees*)
►Tue 6:30pm-9pm, Apr 29-May 6
#3139 XB 159 6357       Gateway Campus
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Marketing Strategies for Today and Tomorrow
Examine advertising and promotional techniques such as press releases, brochures, newsletters, local magazines, newspapers, radio, direct mail, and telephone yellow pages. $60 (includes $40 in fees*)
►Sat 9am-4pm, Apr 26
#0723 XB 340 M1761      Laurel College Center

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Sales Performance Management
This class is designed for executive leaders, sales managers, and sales professionals. You will learn to develop a sales performance plan for your company using metrics and KPIs (key performance indicators) with the belief that "what gets measured, gets done." Learn to assess your product, target your audience and use data to drive sales. Instructor Vincent Mallozzi .5 CEUs. $75 (includes $40 in fees*)
►Tue 6:30pm-9pm, Mar 18-Mar 25
#8576 XB 194 6533      Gateway Campus
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Introduction to Social Media
Social media has become extremely popular because it allows people to discover, read and share news, information, and content and to form relationships for personal and business purposes. It can take many different forms. In this class we will get you started with a few of the most popular venues for business use, including Facebook, Twitter, LinkedIn, Google+, and Quora. Find out why millions are finding online networking to be profitable both socially and professionally. $60** (fee based, no waivers)
►Thu 1pm-4pm, Mar 6
#9250 XE 302 8243       Gateway Campus Lab E
►Thu 9am-12pm, Apr 10
#3871 XE 302 8350      Gateway Campus Lab A
►Mon 9am-12pm, May 12
#3872 XE 302 8351      Gateway Campus Lab A
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Marketing Your Business on Facebook
Come learn why your business can’t afford to ignore social media. In fact, anyone who wants to promote an organization, an image, a cause, or a product needs to have a Facebook presence. Businesses and institutions are using it to find new customers, build online communities of fans and collect valuable demographic information. You can easily create a web presence with Facebook, even if you don’t already have a website. Find out what you need to know to get started now. Prerequisite: Students must have a Facebook account. $60** (fee based, no waivers)
►Mon 1pm-4pm, Jun 2
#3873 XE 560 8352      Gateway Campus Lab A
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Build a Better Blog
Do you have a general understanding of blogging and are ready to start setting up your blog? Whether your goal is business or pleasure, this course is for you. You will get hands-on training and help in getting your own site better organized and driving more traffic to your blog and the basics of search engine optimization. $60** (fee based, no waivers)
►Fri 1pm-4pm, Feb 21
#9251 XE 445 8245      Gateway Campus Lab E
►Mon 9am-12pm, Jun 16
#3874 XE 445 8353      Gateway Campus Lab A
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Marketing Your Meetings and Exhibits
Learn what to include in your marketing plan and how to understand the purpose of your meetings and exhibits. This class will show you how to analyze your target market, determine the factors that will affect your budget, how to identify and understand your competition, and how to monitor the results of your marketing plan. $30** (fee based, no waivers)
►Thu 6:30pm-9:30pm, Apr 24
#0712 XE 705 M1677       Laurel College Center
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Course Notes
*Fees not eligible for waiver.
** Neither XE courses nor their fees are eligible for waiver.
(S) = Supplies needed. Instructor will provide list at first class.
(T) Textbook recommended or required. Purchase at HCC Bookstore or online before next class.








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