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Event Planning

Noncredit Continuing Education Summer & Fall 2014 Courses

NOTE: Room numbers are posted in each building lobby on the day of class.

Crash Course in Event Planning
Acquire the basics of event planning in this course. Discover how to organize, plan and execute an event in style. Get ready to discuss an event on which you are currently working, such as a baby shower, birthday, conference, retreat etc. Lets work together to make your event a success! $55 (includes $40 in fees*)
Tue,Thu 6:30pm-9pm, Oct 7-Oct 9
#8886   XB 980 M1430 Laurel College Center

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Developing Sponsorship Opportunities: Hidden Dollars
Find out how to obtain sponsorships for your special events, develop associate memberships, and make the most of non-dues revenue sources on a year-long basis. $30** (fee based, no waivers)
Thu 6:30pm-9:30pm, Nov 20
#8884   XE 451 M1429 Laurel College Center

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Conference Planning Management
Perfect your skills in time management, delegation and client relations. Hot topics include goal setting, site selection, budgeting, planning creative functions, and managing meeting logistics. $60 (includes $40 in fees*)
Sat 9am-4pm, Sep 20
#8879   XB 611 M1424 Laurel College Center

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The Site Selection Process
Learn the basic steps of the site selection process. This course will review the legal issues in selecting your site, how to determine the physical requirements for the site, what to consider when selecting meeting rooms, the choices in configurations, how facilities charge for meeting rooms and the formula for determining what size room is needed. The right size room can save you money and make your attendees more comfortable. $30** (fee based, no waivers)
Thu 6:30pm-9:30pm, Oct 30
#8880   XE 530 M1425    Laurel College Center

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Not-For-Profit Fundraisers/Events
Develop the key steps for earning profit from fundraisers/events. Learn how to effectively and efficiently produce, run and manage an event from a not-for-profit outlook. This course will discuss marketing, developing a sponsorship brochure, and essential techniques in reaching out to organizations for sponsorships and/or in-kind donations. $30** (fee based, no waivers)
►Sat 6:30pm-9:30pm, Jun 28
#4892 XE 175 M1411   Laurel College Center
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Working With Hotels
Anyone interested in planning an event at a hotel will benefit by understanding hotel profit centers, contract negotiations, legal issues and license requirements. This course covers writing a request for proposal (RFP), developing a meeting resume, and preparing addendums that will protect the organization. $30** (fee based, no waivers)
Thu 6:30pm-9:30pm, Nov 6
#8881   XE 706 M1426 Laurel College Center

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Event Design and Production ★NEW!★
Designing an event is your opportunity to put the WOW! in your events. Learn how to engage your attendee's five senses while creating a one-of-a-kind design within budget. Creating a fabulous design is only one aspect of the event-learn how to coordinate and produce a flawless event utilizing timelines and production schedules. Coordinating the logistics and layout of the event, while keeping event type and guests top-of-mind will be discussed. $55 (includes $40 in fees*)
Sat 9am-3pm, Nov 8
#8878   XB 226 M1423    Laurel College Center

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Table Etiquette for the Event Planner
A comparative look at ways of implementing traditional tabletop rules in our modern society. This course will cover the basics of table etiquette from linens to china, silver, crystal and table decor. This course will also give you a few etiquette points that may come in handy while at your next dinner event. Instructor: Jennifer Saul. $30** (fee based, no waivers)
Sat 10am-1pm, Nov 22
#8889   XE 619 M1432    Laurel College Center
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Marketing Your Meetings and Exhibits
Learn what to include in your marketing plan and how to understand the purpose of your meetings and exhibits. This class will show you how to analyze your target market, determine the factors that will affect your budget, how to identify and understand your competition, and how to monitor the results of your marketing plan. $30** (fee based, no waivers)
Thu 6:30pm-9:30pm, Oct 16
#8883   XE 705 M1428    Laurel College Center
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Intro to Social Media for Event Planners ★NEW!★
This course is meant to understand the fundamentals of cultivating an audience, help vendors get the needed marketing for your event, starting and maintaining a positive marketing campaign on the internet. It will focus on explaining what social media is, how to use social networking sites, and what tools to use to keep abreast of it all. Learn the tricks of the trade and other professional marketing tools. $30 (fee based, no waivers)
Tue 6:30pm-9:30pm, Oct 21
#8890   XB 227 M1433  Laurel College Center

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Course Notes
*Fees not eligible for waiver.
**Neither XE courses nor their fees are eligible for waiver.
(S) = Supplies needed. Insturctor will provide list at first class.
(T) = Textbook recommended or required. Purchase at HCC Bookstore or online before first class.

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